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What is Brand Photography and Why is it Important?

Branding is more than just a logo, colors and fonts. Your visual identity is actually made up of lots of different elements, including photography, but what is brand photography, why is it important and how can you get some for your own brand?

What is brand photography?

Brand photography is a suite of professional images that represent your business visually, and fit with your visual identity through their use of colors, tone, props, sets and more. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.

Maybe you’ve had a branded head-shot taken before for your LinkedIn profile or website about page, and while a beautiful, professional head-shot is important, it’s just one piece of the branding puzzle. To make your business look it’s best, you’ll want a range of consistent, well-crafted photos that will keep your business looking tip-top across all of your marketing material over time.

Why is it important?

Personal Branding Photography provides imagery for entrepreneurs to uplevel their brand, tell their story and connect with their audience on a personal level to grow their business.

These photos will showcase your unique personality and can be used in a variety of ways throughout your website, social media and marketing efforts! It’s all about capturing who you are, what you provide and what makes your brand unique. Headshots, your workspace, creative process, tools of your trade and MUCH more!

Your story is uniquely yours so share it with beautiful, eye-catching imagery! Whether it’s on your website, blog, in a social media post or through email marketing, tying it to an image will give a visual to your message. Are parts of your story inspiring, motivating, entertaining or educational? Be sure your images reflect that!


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